One of the most common questions I receive before a family session is about clothing. What should we wear? Should we match? Do we need to coordinate?
The short answer: coordinate, but never match exactly. Here is why — and how.
The Problem with Identical Outfits
When a family all wears the same white shirt and jeans, the focus becomes the outfit rather than the people wearing it. The images can feel staged — which is precisely the opposite of what I aim to create.
The Principle of Colour Harmony
Instead of matching, choose a palette. Pick two to three colours that naturally belong together — think of how they appear in nature. A warm autumn palette: terracotta, cream, and deep brown. A fresh spring palette: soft sage, ivory, and warm beige.
Each family member wears different textures and silhouettes within that palette. The result feels intentional without being rigid.
Practical Suggestions
Adults: Choose clothes that fit you well today, not from two years ago. Comfort and confidence are visible. Natural fabrics — linen, cotton, wool — photograph beautifully and move well.
Children: Allow them some input if they are old enough. A child who feels slightly special in what they are wearing is a child who is easier to photograph. Comfortable shoes matter — they will be running, exploring, and sitting on the ground.
Avoid: Strong logos, very bright red or neon colours (they can cast colour onto skin in natural light), and anything with a complex pattern that competes visually with the landscape or with faces.
The Golden Detail
One small coordinating element — a mother and daughter in the same shade of dusty blue, for instance — can create a beautiful visual echo without feeling forced.
If you would like to share what you are considering before the session, send me a photograph. I am always happy to offer an honest perspective.